Transforming Post Carbon Institute’s digital ecosystem to help people discover their unique role in building climate resilience through community and action
OVERVIEW
Post Carbon Institute (PCI) is a nonprofit that helps people understand the complex challenges of climate change, energy transition, economic disruption, and take action to build more resilient communities.
Design Research
Workshop Facilitation
Prototyping
User Testing
My Role
Team
1 Visual and Brand Designer
3 UX Designers
1 Developer
1 Product Manager
Duration
8 months
PCI’s GOAL
Increase their reach to a younger and more diverse audience.
Simplified their event registration flow with a new design for younger audiences, introduced a Deep Dive course, and created ways to track audience engagement, helping PCI close the loop between awareness and learning.
SOLUTION
Defining the problem through conversations and co-creation
RESEARCH
We conducted user interviews and a co-creation workshop with PCI members, educators, and learners to uncover shared challenges and motivations, insights that guided our design decisions.
Insight 1
Climate actions are more impactful when done with others
Insight 2
People are more likely to join in when it fits their skills and interests
Redesigned the Resilience.org homepage to better engage younger audiences
KEY SOLUTIONS
Resilience.org, one of PCI’s most active platforms, attracts audiences seeking content on climate, sustainability, and resilience. We refined the homepage to improve content discovery, event visibility, and overall engagement for its core audience.
Resilience.org homepage, improved content layout and accessibility for the core audience
Added event reviews by attendees, featuring community voices and shared experiences
Mobile view of the redesigned homepage
The previous flow required users to log in before registering, which added friction. The new design simplified the process, allowing users to register seamlessly in fewer steps.
Nearly halved the steps for event registration
Simplified event registration flow
Introduced pre- and post-event surveys to close the engagement loop
To measure engagement and impact, we introduced surveys before and after each event. This helped PCI gather feedback, capture participant reflections, and connect event experiences back to the Resilience community.
Pre-Event Survey
Post-Event Survey
Designed My Climate Journey as a self-guided learning experience to help people reflect on their connection to climate impact and discover meaningful ways to contribute. The Resilience+ dashboard includes sections like community forums and registered events, creating a personalized experience for each member.
Introduced a Deep Dive called My Climate Journey
Resilience+ Dashboard, bringing events, discussions, and deep dives into one place
Community forum view, encouraging open conversations and shared learning among members
My Climate Journey module, helping users explore their personal connection to climate action
Identified key metrics to track how effectively our solutions build engagement, foster learning, and inspire action within PCI’s community.
MEASURING IMPACT
% of returning users weekly
New user acquisition and membership conversion.
Engagement
Course/event registration and completion rates
Number of users attending events
Learning & Awareness
Number of user-submitted actions or ideas
% of event attendees who take follow-up actions
Civic Activation
