Transforming Post Carbon Institute’s digital ecosystem to help people discover their unique role in building climate resilience through community and action
OVERVIEW
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Design Research
Workshop Facilitation
Prototyping
User Testing
My Role
Duration
8 months
Team
1 Visual and Brand Designer
3 UX Designers
1 Developer
1 Product Manager
Increase their reach to a younger and more diverse audience.
PCI’s GOAL
Simplified their event registration flow with a new design for younger audiences, introduced a Deep Dive course, and created ways to track audience engagement, helping PCI close the loop between awareness and learning.
SOLUTION
Well, user interviews and workshops helped.
HOW DID WE NARROW DOWN THAT BROAD PROBLEM
9+ interviews helped us understand the the topic better it was the workshop that gave us the highlight of what we really solving here.
Quote Source
“It all begins with an idea. Maybe you want to launch a business.”
Quote Source
“It all begins with an idea. Maybe you want to launch a business.”
Designed the resilience.org homepage to cater to much younger group of audience
KEY SOLUTIONS
Nearly halved the steps for registering for an event
Introduced a deep dive called my climate journey to know their super powers
Designing systems that drive behavior change is hard. It requires a different mindset and a more human approach.
METRICS
